Privacy Policy

This Privacy Policy explains how Sparsha Media (OPC) Private Limited ("Sparsha", "we", "us", "our") collects, uses, discloses, and protects information when you use the Sparsha mobile application, this website, and any related services (together, the "Services"). By creating an account or using the Services, you agree to the practices described here.

Sparsha is intended for users who are 18 years of age or older. If you do not agree with this policy, please do not use the Services.

We collect information you provide directly, information generated by your use of the Services, and information from third parties who help us operate them.

• Account & profile — phone number, email address, name, date of birth, gender, profile photo, bio, interests, and language preference, collected at signup and via Firebase Authentication (phone OTP, Google, or email sign-in).
• Verification data — a short voice sample used once to verify your stated gender at signup (see "Voice & verification data" below), and any profile-photo or content submitted for moderation review.
• Communications — chat messages, voice/video call metadata (who called whom, duration, call type), live-stream and room participation, gifts sent/received, and reel uploads, likes, and comments. We do not record or store the audio/video content of calls.
• Payment & wallet data — coin purchases, VIP subscription status, wallet/coin balance, transaction history, and — for creators who withdraw earnings — payout details (UPI ID / bank account) processed through our payment partners. We do not store your full card or bank credentials ourselves.
• Device & usage data — device model, operating system, app version, IP address, crash logs, push-notification token, and general usage analytics (screens viewed, features used, session length).
• Location — approximate location (derived from IP address or, if you grant permission, device GPS) used to show nearby users and enforce regional compliance. You can decline device-location permission and still use most of the app.

To keep Sparsha genuine and reduce fake accounts, we require every new account to complete a one-time voice verification during signup. This step analyses a short recorded voice sample to confirm it is consistent with the gender selected on your profile.

• The voice sample is processed by our own verification model, run on our infrastructure — it is not sent to a third-party API for this purpose.
• The sample is used solely to complete verification at signup and, where needed, to review a report or appeal. It is not shared with other users and is not used to identify you across the app.
• Because voice can be considered biometric information in some jurisdictions, we treat it as a sensitive data category: access is restricted, and it is retained only as long as necessary for verification, fraud prevention, and legal compliance (see "Data retention").

We use the information above to:

• Create and secure your account, and verify you meet our gender and age requirements.
• Operate core features — matching, chat, audio/video calls, live streaming, rooms, reels, gifting, and the coin/wallet system.
• Process payments, calculate creator earnings, and pay out withdrawals.
• Personalise your experience — recommended users, reels, and rooms.
• Detect and prevent fraud, fake accounts, spam, and abuse, and moderate content that violates our Community Guidelines.
• Send you service notifications (matches, messages, gifts, payout status) and, where you've opted in, product updates.
• Comply with legal obligations, respond to lawful requests, and enforce our Terms of Service.

We do not sell your personal information. We share information only in the following circumstances:

Coin purchases and VIP subscriptions made through the app are processed via the Apple App Store, Google Play Billing, or our payment gateway partners, depending on platform. We receive confirmation of your purchase and transaction identifiers, but do not receive or store your full payment card details.

Creators who withdraw coin earnings to a bank account or UPI ID go through an identity/payout verification step with our payment partner, who processes that transfer on our behalf under their own applicable privacy and security standards.

We retain personal information for as long as your account is active and as needed to provide the Services. After you delete your account, we delete or anonymise your personal information within a reasonable period, except where we are required to retain certain records (such as transaction and payout records) for accounting, tax, fraud-prevention, or legal purposes, in which case that limited data is retained only as long as legally required.

You can access and update most of your profile information directly in the app under Settings → Edit Profile.

• Delete your account — you can permanently delete your account and associated personal data from within the app, under Settings → Account → Delete Account. This also removes your profile from other users' view.
• Access & correction — you may request a copy of the personal data we hold about you, or ask us to correct inaccurate data, by contacting us (see "Contact" below).
• Marketing preferences — you can opt out of non-essential push notifications and marketing emails at any time from Settings, or via the unsubscribe link in any marketing email.
• Location — you can disable device location permission at any time from your device settings.

Sparsha is not intended for, and may not be used by, anyone under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that an account belongs to someone under 18, we will suspend the account and delete the associated data.

We use industry-standard safeguards — including encryption in transit, access controls, and secure infrastructure providers — to protect your information. No method of transmission or storage is completely secure, so while we work to protect your data, we cannot guarantee absolute security.

Our infrastructure and service providers may process and store data outside your country of residence, including in India and other countries where our providers operate. Where we transfer personal data internationally, we take steps to ensure it remains protected in line with this policy.

This website uses minimal local storage/cookies to remember basic preferences and measure aggregate site usage. It does not use cookies for cross-site advertising tracking. The Sparsha mobile app does not use browser cookies; app analytics are covered under "Information we collect" above.

The Services may contain links to third-party websites or content shared by other users. We are not responsible for the privacy practices of any third party, and encourage you to review their policies before providing any information.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you in the app or by other reasonable means before the changes take effect. Continued use of the Services after changes take effect constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy, or wish to exercise any of your rights above, contact us at sparshamediapvtl@gmail.com.

Sparsha Media (OPC) Private Limited — see our Contact Us page for full company and support details.